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It’s not only about purchasing commodities. E-commerce environment offers far more options and challenges for costumers as well as for online providers…
After largely overcoming the users' fear of filling in credit card details, most e-commerce web sites are now confronted with the challenge of bringing traditional shopping experience to the internet. The internet may possess some great advantages over ‘real’ shopping such as price comparison and detailed information gathering before making an actual purchase, but the most natural desire of an average consumer to exercise his entire spectrum of senses in the self gratifying action of shopping, is yet noticeably absent from the on-line instant commodity ordering process. Can enhanced display technology or a wider range of information gathering and sharing methods do the trick? Well, for the time being we at Hexoo have successfully demonstrated, that by implementing our innovative and carefully constarcted approach, a whoping improvement in conversion rate is not out of reach.
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Rebranding to fit the web
Many real-world comodity and retail corporates approach the web with some hesitation. While physical branches are designed and arranged according to well founded methods, the "internet branch" may often suffer from bad logic and unworthy appearance. As internet analysts, we believe that playing on the internet playground should be done by the internet rules, that's why we have developed a methodology of carefully examining our customers' brand, vision and values so that we can weave them into the appropriate interface.
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Testing existing platforms
"There's always room for improvement", but in e-commerce platforms, improvemnts or the lack of them may have some susbtantial economical consequences. A thorough usability test of an existing on-line shop often leads to surprising findings. Whether it's a bewildering flow of actions or a missplaced landing page, setting the system back on it's right track will assure that customers who found what they need will succesfully complete the purchase and will probably come back for more
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