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''Suspension of disbelief'', not only in Hollywood. Enhancing the users' sense of reality holds the key to an addictive electronic gaming experience.
Movie blockbusters use high-end sound and visual effects to draw their audience into an alternative world. A successful movie creates a "suspension of disbelief" in which the audience is willing to let go of skepticism and accept different logics and even a change in the laws of physics. Today's IT enables creators to enhance that sense of alternative reality not only on the big screen but also on the smaller 19". Faster desktop machines and wider bandwidth allow even the online gaming industry to produce a more realistic experience. Companies that are willing to take the next step, will gain the advantage in a crowded market.
The drive to play is inherent in human nature, but what sets the difference between a successful game to a forgetable one? Certainly the game's theme, rules and skill requirements make most of the difference but the rest, as usual, is good old user experience. This factor may be even more influencial when it comes to familiar games such as Poker, Black-Jack, Chess, Bridge etc.
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Platform Evaluation
user experience, flow and logic, critical script points, conversion rate essentials, learning curve, functionality exposure
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User behavior analysis
target audience categorization, quality interviews, statistic analysis, video screenshot analysis, migration and adoption rates,
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Strategic counseling
market analysis, trends and timing, comperative research, branding & promotional approachm, look & feel
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