how we create a
user experience that people LOVE
Your vision is a key part of your strategy, and we bring it to life. We refine messages, simplify ideas and translate them into a delightful, attractive user experience that goes straight to the heart.
Our approach to UX design is humble yet passionate, and we strive to break records and embrace challenging specifications in each and every project we undertake. We truly believe that having a great UX design can take you anywhere, so let us transport you to your objective... and way beyond.Here's what we deliver: Outstanding digital presence Project efficiency & on-time delivery Product quality & customer satisfaction Competitive advantage
Our UX design workflow begins with intelligent research and conceptual modeling, and flows through great graphics, prototyping and precise definitions for development. Have a few minutes? You're welcome to read on and find out what we can do for you.
Balancing project criteria requires a good plan
There’s only one secret for success when aiming for greatness. Our project plan is the blueprint that incorporates all requirements, characteristics and assets in order to ultimately go live without stress and strain. A perfect plan, once presented in a clear and well organized manner, will fire up your team so that each employee is motivated and ready to embark on an exciting creative journey with strength and conviction. A perfect plan inspires us as well. It helps us perform better, and lets us focus our innovation and creativity to present you with the highest levels of functionality and aesthetics.
We conduct research to accumulate intelligence
What are the benefits of strategic research?
Knowledge is power - and the right information leads to improved results. Our research provides you with realistic, unbiased and fresh perspectives, so you can make vital decisions that help you plan for a prosperous future.
We conduct research from 3 business perspectives:
- Inside your organization, to understand your experience, desires and vision.
- From your customers' point of view, defining their needs, wants, perceptions and interactions.
- Your competition and market place, including trends and innovations impacting your segment.
The right answers are out there, sometimes right under our noses. We know where to look and what to look for to help you find them.
Trends in UX research
UX research has been rapidly evolving over the last 10 years. A usability study created in a 'laboratory' is not the only option in understanding what users are actually doing. To find out what's trending in the field doesn't require a big budget or substantial effort. In today's digital world, well-established tools can gather and analyze data. But what does it all mean? An important phase of our process is for our specialists to read the compiled data, and then analyze and compare it with benchmarks using perception, finesse, and wisdom. Reading between the lines, knowing your historical results, understanding how your competitors operate - we keep all of these data points in mind so we can properly devise an inspired strategy.
We analyze findings and shape conclusions
site map and hierarchy
User scenarios & flows
tasks and user flows
apply, call to action
Competition & benchmark
We craft UX concepts and logics
Developing concepts is not only an intriguing process, but an immense responsibility as well. We rise to the challenge, and our passion drives us to develop something extraordinary that incites your market, satisfies your shareholders and sends your competitors back to the drawing board.
The chart below demonstrates the process for concept development, going from low fidelity scratchboards to high fidelity presentations. Different clients have different needs, which is why we make sure to adapt the process to their brand's vision, characteristics and values.
When we work on a concept we search for the sweet spot where each characteristic is individually stressed and all characteristics work together in harmony. We develop scenarios and work with you to find a clear direction, while taking development time and cost into consideration.
Our goal is to create transparent and intuitive concepts, the type that will easily orient your users and minimize their learning curve. Ultimately, an outstanding concept is one that maximizes your customer's online experience and meets your own business goals - and that's exactly the kind of winning combination we're eager to create for you.
We create graphic concepts
and outline standards in your style
In this phase we fuse aesthetics, brand values and market distinctiveness together into a winning formula that ignites users' senses and emotions, and motivates them to take action. Beginning with design research and benchmarking, we evaluate visual trends and scrutinize competitive design tactics. We fine-tune our design formula to create the impact just right for your target audience. We craft the DNA for your brand and stress the essence of your graphic identity. We present core screens and interactions - dressed with the new graphic DNA. And we capture all graphic definitions into a detailed Style Guide.
Already have a brand?
We take your existing brand values and integrate them into a new logical concept. We refresh your look & feel and apply a little polish.
We work on details and design every element
Details matter - no big idea can come alive without them. A great user experience is built from countless details that work together perfectly. We give close attention to assuring a smooth user flow, displaying attractive and relevant content, and designing what is exceptional and different. During our usability evaluations, we collect feedback to perfect the final deliverables.
We build the exact prototype you need
It's always exciting to see your work come alive. We equip you with a prototype that fully suits your needs, and is ready to test your ideas. It serves as a reference for your development team, as a front-end coding layer or as a demo for investors and decision makers.
With the new prototype, you get full control over your product display, the final cut, identical to the origin design and with real life interactivity. It will demonstrate flexibility for different displays, transitions, gestures and interactions.
We communicate with your developers
We know how important it is to maintain good communication between design and development teams:
real-time problem solving for questions that may come up during the development process
implement new features and components while maintaining consistency, aesthetics and usability
an eye out to make sure that UX definitions are executed exactly as planned
We're happy with the project you created for us. But how do we apply your strategies so we can maintain and even continue to enhance our offerings?
We're not here simply to do the work and run. We work closely with your project managers, developers, editors and business managers to expand your in-house UX capabilities and boost your confidence to make decisions. We believe in learning by doing, and when your teams work with us in pure transparency, they understand what makes great usability and what exceptional UX design is.