Get professional feedback to optimize your UX & Usability
Here's how we analyze UX & Usability, and deliver solutions you can start implementing today.
We experience what your users experience
We'll experience the full spectrum of your customers, learn their online habits and discover their needs and motivations. We use common techniques to fit any business case and objectives, offering face-to-face interviews, remote testing, analytic tools and automated reports.
We measure UX & Usability metrics
There's a wide range of factors and standards that influence UX & Usability. We run your website or application through hundreds of testing metrics, aggregated into groups by subjects. We do that in order to understand and evaluate where you stand, and help you focus on specific issues that are crucial to your success:
- Search engine interaction
- Transparency and learning curve
- Layout and design flexibility
- Call to action / user motivation
- Communication / humanization
- Ergonomics and accessibility
- Registration/ Login
We come with a proactive and creative approach - not only identifying problems and limitations, but also proposing necessary solutions and detailed explanations on how to solve any problem that comes up.
We scale our work to fit your need
Need a quick, budget-friendly UX & Usability evaluation? Our analysts can review your offering against the most common metrics and prepare a quick yet useful report. Normally, we deliver our findings within a few business days, however in urgent cases, we'll do this overnight or even sooner through a conference meeting.
In-depth expert reviews
A serious usability study requires comprehensive analysis and a drill-down into details. Our in-depth expert review offers clear advantages over a quick overview in terms of finer accuracy, broader coverage and more definitive communication. Field research, statistics, heat-maps, analytical tools and other available resources provide the basis of our examination.
Our comparative reviews introduce market standards, benchmarks and best practices. We investigate fresh approaches, ideas and innovations to find the current consumer trends that rule your industry. Once you understand your relative market position and the gap between you and your competitors, it's easier to strategize.
You may need a second opinion to reassure yourself of the direction you've taken, for proof of concept or just to hear what other experts have to say. Share your wireframes, designs and prototypes with us, and we'll let you know what we think. You'll receive professional recommendations, including pros and cons of your proposed design.
What information do you need in order to propose analysis strategies and methods?
Each analysis method or tool has its advantages and disadvantages. The choice to apply one over another is a decision that is determined by your business requirements and situation: Do you have an active website or do you have a prototype or graphic sketch? Are you looking for a one-time review or do you wish to incorporate analysis into a routine? Are you able to reach and interact with your customers with ease?
I already use tools such as Google Analytics and Clicktale. Do I still need an expert review?
We highly recommend the use of analytical tools. Reliable data on user activity, interactions and user perspectives is an important foundation for determining performance. This data needs to be interpreted and explained in context, in order to make a plan for optimization. That's precisely what we do.