|
|
|
Strategies for branding, marketing and advertising your online banking
This research examined basic marketing assumptions that are standing behind an enormous efforts spent by the retail banking industry. Those efforts should convinced customer to migrate from traditional branch activity into online services, should enhance general usage and to encourage transactions, should reflect an innovative yet reliable brand and should expose prospects to new channels and new services.
Main discussions
What are the most appropriate and the most efficient ways to advertise online banking offering
How to aggregate all types of media exposure into unified messaging and strategy
What kind of strategies and campaigns will change the customers' previous perceptions regarding banking and financial services
Emphasizing local and cultural contexts relating to events, tradition and different target audiences
Segmentation of the target audience by exposure to different types of medias
Contact us for more information about this work 
Back to articles
|
|
|
|
|
|
|
